What It Does: New Balance Athletics designs, manufactures and markets clothes and footwear for athletics and everyday use.
Mission: Through New Balance Athletics’s fearless drive for passion, they aim to build products that athletes are proud to use, workers are proud to create, and communities are proud to support.
Size and Presence: New Balance Athletics currently functions with a workforce of around 8,000 employees in 120 countries worldwide.
Best known for: New Balance Athletics is well known for its ability to create successful models worldwide while fostering domestic manufacturing making it perfectly priced and speedily delivered.
The good bits: To keep its workplace competitive and productive, New Balance Athletics offers loads of incentives to benefit employees and the communities they serve.
The not-so-good bits: As a global brand with millions of customers, working at New Balance Athletics comes with a fast working pace and a willingness to handle tasks effectively at all times.
New Balance Athletics was founded by William J. Riley, an Irish immigrant in 1906. In the early years of New Balance’s formation, it focused on manufacturing arch support and shoe fitting accessories.
Arthur Hall and William Riley began to do business in 1927, eventually becoming business partners seven years later. The company eventually became known as New Balance Athletic Shoe Company and was sold to Eleanor and Paul Kidd in 1956.
In the early 70s, the company recorded its fair share of stagnation featuring just six workers making 30 shoe pairs daily and marketing via word-of-mouth. Jim Davis bought the company in 1972 and the company saw exceptional growth in products and customers.
In 2015, the company entered the football market through Warrior Sports. They entered mainstream football support through its sponsorship of the top football team, Liverpool. They also entered the baseball market through the sponsorship of Mets in 2018.
Over a century after its creation, New Balance continues to remain a top brand posing a unique identity and becoming a truly global brand.
Through the years, New Balance Athletics has consistently aimed to satisfy employees, customers, and partners with its growth mindset. At New Balance Athletics, every new day is an opportunity to learn and try something new.
Thanks to their diversity-oriented recruitment process, they enjoy a colourful workspace with people from diverse cultures, talents, and thought processes coming together. Not only does the company bring colour and diversity into its environment, but it also fosters collaborative efforts.
The atmosphere at New Balance Athletics is colourful thanks to its diversity and friendly thanks to its collaborative efforts. This inviting atmosphere makes every day at work enjoyable and value-packed.
New Balance Athletics is a diversity-based employer and gives graduates and internship applicants from every background an equal chance of acceptance. Vacant graduate and internship positions are advertised on the career segment of the company’s website.
The entire recruitment process begins with submitting an online application with a detailed curriculum vitae attached. After successfully submitting applications, applicants who are potential fits for the role are given two phone interviews. These interviews are a relaxing experience and offer applicants an opportunity to elaborate on their work history.
After the phone interviews, selected applicants are invited for an in-person interview. Questions about the interviews are also asked allowing applicants to show how well they’d fit into the role.
At New Balance Athletics, every employee gets ample opportunity to choose and design their career path. Every employee also enjoys opportunities to collaborate and work on projects that specifically help them develop their skills.
New Balance also provides special coaching and guidance to help entry-level graduates and interns design career paths that suit them specifically.
New Balance Athletics pay employees an average of $88,000 per year while interns earn around $40,103 per year.
Beyond growing as a global athletic brand, New Balance Athletics also looks to influence the community positively. They drive positive global change through the New Balance Foundation. This foundation aims to help youth live healthy lives by preventing obesity, developing academically, and pushing their limits to perform and reach new heights.
For more than 40 years, this foundation has donated more than 8 million dollars to over 70 partners and has donated more than $120 million overall.
New Balance Athletics has seen its fair share of controversies but probably its most controversial one is its ties with white supremacists.
Following the victory of Donal Trump, the Vice President of the company openly stated that electing Donald Trump would help improve their trade ties. Donald Trump at the time was infamous and was called a white supremacist by many.
This open support for the President a few hours after his victory sparked public outrage with several loyal customers cutting ties with the popular brand.
Following the massive outrage, the company had to clarify its remarks addressing its desire to continue competitive production in the United States.